diff --git a/.claude/settings.json b/.claude/settings.json
new file mode 100644
index 0000000..1e7b3b8
--- /dev/null
+++ b/.claude/settings.json
@@ -0,0 +1,7 @@
+{
+  "permissions": {
+    "allow": [
+      "Bash(grep -v \"^$\")"
+    ]
+  }
+}
diff --git a/src/server.ts b/src/server.ts
index 4db9ed3..601cd8d 100644
--- a/src/server.ts
+++ b/src/server.ts
@@ -2,6 +2,7 @@ import index from "./web/index.html";
 import * as XLSX from "xlsx";
 import { normalizeAsin } from "./asin.ts";
 import { db, client } from "./db/index.ts";
+import { eq } from "drizzle-orm";
 import {
   analysisRevisions,
   productDistributorResearch,
@@ -639,8 +640,8 @@ function normalizeDistributorCandidates(payload: unknown): DistributorCandidate[
       rationale: String(item.rationale ?? "").trim(),
       confidence: clampDistributorConfidence(item.confidence),
       reputation: String(item.reputation ?? "").trim(),
-      contactInfo: String(item.contact_info ?? "").trim(),
-      outreachDraft: String(item.outreach_draft ?? "").trim(),
+      contactInfo: String(item.contact_info ?? item.contactInfo ?? "").trim(),
+      outreachDraft: String(item.outreach_draft ?? item.outreachDraft ?? "").trim(),
     }))
     .filter((item) => item.name.length > 0 && item.website.length > 0)
     .slice(0, 10);
@@ -674,8 +675,8 @@ async function requestClaudeDistributorCandidates(context: Record<string, unknow
     "For each distributor:",
     "1. Identify whether they are an official brand distributor, authorized reseller, or national wholesaler.",
     "2. Investigate their reputation: check for BBB accreditation, industry tenure, any known complaints or red flags, and whether they appear on the brand's own authorized-distributor list.",
-    "3. Find the most direct point-of-contact for new wholesale accounts — ideally a named buyer, vendor relations team, or wholesale inquiry email/phone from their website (not a generic contact form).",
-    "4. Draft a short, professional cold-outreach message (3–5 sentences) I can send to open a wholesale account inquiry. The message should: mention the specific product or brand, state that I sell on Amazon as an FBA seller, ask about minimum order quantities and wholesale pricing, and invite them to share an application or terms sheet.",
+    "3. Find the most direct point-of-contact for opening a new wholesale account. Search the distributor's website for a dedicated wholesale, reseller, or new-account page. Return AS MANY of these as you can find: full name and title of the wholesale/vendor relations contact, direct email address (e.g. wholesale@..., newaccounts@..., sales@...), direct phone number, and the URL of the wholesale application or inquiry page. If a named contact is not publicly listed, return the best department email and phone. Do NOT return a generic contact form URL as the only answer.",
+    "4. Draft a short, professional cold-outreach message (3–5 sentences) I can copy-paste and send. Tone: warm, genuine, and business-oriented — the goal is to start a relationship, not close a deal. Rules: (a) Praise the brand's reputation, quality, or market position sincerely — make it specific to what this brand is known for. (b) Frame the inquiry as a mutual growth opportunity; express eagerness to carry their line and help it reach more customers. (c) Do NOT mention Amazon, FBA, or online marketplaces anywhere in the message — present yourself simply as a retailer / reseller interested in carrying their products. (d) Ask about wholesale account requirements and invite them to share terms or an application. (e) Keep it concise and human — avoid corporate filler phrases.",
     "",
     "Return a raw JSON array. Each object must have exactly these keys:",
     '  "name"          — distributor company name',
@@ -683,8 +684,8 @@ async function requestClaudeDistributorCandidates(context: Record<string, unknow
     '  "rationale"     — why this distributor is a strong candidate (1–2 sentences)',
     '  "confidence"    — integer 0–100 reflecting how confident you are this is a real authorized source',
     '  "reputation"    — summary of reputation findings (BBB status, years in business, any red flags)',
-    '  "contact_info"  — best point-of-contact found (name/title, email or phone, or wholesale inquiry URL)',
-    '  "outreach_draft"— ready-to-send outreach message addressed to the contact above',
+    '  "contact_info"  — structured string with all contact details found: "Name: ..., Title: ..., Email: ..., Phone: ..., Wholesale page: ..."',
+    '  "outreach_draft"— complete ready-to-send message addressed to the specific contact',
     "",
     "Product context:",
     JSON.stringify(context, null, 2),
@@ -800,6 +801,9 @@ async function findDistributorsForStalkerProduct(runItemId: number) {
     })),
   };
   const claude = await requestClaudeDistributorCandidates(promptContext);
+  await db
+    .delete(productDistributorResearch)
+    .where(eq(productDistributorResearch.runItemId, runItemId));
   const [saved] = await db
     .insert(productDistributorResearch)
     .values({
diff --git a/src/web/frontend.tsx b/src/web/frontend.tsx
index 15fbbf3..bf125e5 100644
--- a/src/web/frontend.tsx
+++ b/src/web/frontend.tsx
@@ -231,6 +231,9 @@ type ProductHistoryResponse = {
       website: string;
       rationale: string;
       confidence: number;
+      reputation: string;
+      contactInfo: string;
+      outreachDraft: string;
     }>;
     raw_response: string | null;
   }>;
@@ -309,6 +312,21 @@ function verdictBadgeClass(verdict: string): string {
   return "badge badge-skip";
 }
 
+function CopyButton({ text }: { text: string }) {
+  const [copied, setCopied] = useState(false);
+  function copy() {
+    navigator.clipboard.writeText(text).then(() => {
+      setCopied(true);
+      setTimeout(() => setCopied(false), 2000);
+    });
+  }
+  return (
+    <button onClick={copy} style={{ fontSize: 12, height: 26, padding: "0 8px" }}>
+      {copied ? "Copied!" : "Copy"}
+    </button>
+  );
+}
+
 function TinyBar({ fba, fbm, skip }: { fba: number; fbm: number; skip: number }) {
   const total = Math.max(1, fba + fbm + skip);
   const fbaPct = (fba / total) * 100;
@@ -1196,9 +1214,11 @@ function StalkerExplorer({
 function StalkerProductsExplorer({
   onBack,
   onOpenSellers,
+  onOpenProduct,
 }: {
   onBack: () => void;
   onOpenSellers: () => void;
+  onOpenProduct: (asin: string, runItemId: number | null) => void;
 }) {
   const [results, setResults] = useState<StalkerProductsResponse | null>(null);
   const [loading, setLoading] = useState(false);
@@ -1225,8 +1245,6 @@ function StalkerProductsExplorer({
   const [showSellerIdColumn, setShowSellerIdColumn] = useState(false);
   const [showSellerColumn, setShowSellerColumn] = useState(false);
   const [showCategoryColumn, setShowCategoryColumn] = useState(false);
-  const [reanalyzing, setReanalyzing] = useState<Record<string, boolean>>({});
-  const [findingDistributors, setFindingDistributors] = useState<Record<string, boolean>>({});
 
   function buildStalkerProductParams(includePaging: boolean): URLSearchParams {
     const params = new URLSearchParams({
@@ -1318,64 +1336,6 @@ function StalkerProductsExplorer({
     setPage(1);
   }
 
-  async function reanalyzeStalkerItem(item: StalkerProductItem) {
-    if (item.run_item_id == null) {
-      window.alert("No analysis item available for this row yet.");
-      return;
-    }
-    const key = String(item.run_item_id);
-    if (reanalyzing[key]) return;
-    setReanalyzing((prev) => ({ ...prev, [key]: true }));
-    try {
-      const response = await fetch(`/api/stalker/products/${item.run_item_id}/reanalyze?provider=claude`, {
-        method: "POST",
-      });
-      if (!response.ok) {
-        const payload = (await response.json().catch(() => null)) as { error?: string } | null;
-        window.alert(payload?.error ?? "Failed to re-run analysis");
-        return;
-      }
-      const params = buildStalkerProductParams(true);
-      const res = await fetch(`/api/stalker/products?${params.toString()}`);
-      const payload = (await res.json()) as StalkerProductsResponse;
-      setResults(payload);
-    } finally {
-      setReanalyzing((prev) => {
-        const next = { ...prev };
-        delete next[key];
-        return next;
-      });
-    }
-  }
-
-  async function discoverDistributors(item: StalkerProductItem) {
-    if (item.run_item_id == null) {
-      window.alert("No analysis item available for this row yet.");
-      return;
-    }
-    const key = String(item.run_item_id);
-    if (findingDistributors[key]) return;
-    setFindingDistributors((prev) => ({ ...prev, [key]: true }));
-    try {
-      const response = await fetch(`/api/stalker/products/${item.run_item_id}/distributors`, {
-        method: "POST",
-      });
-      const payload = (await response.json().catch(() => null)) as {
-        error?: string;
-      } | null;
-      if (!response.ok) {
-        window.alert(payload?.error ?? "Failed to find distributors");
-        return;
-      }
-    } finally {
-      setFindingDistributors((prev) => {
-        const next = { ...prev };
-        delete next[key];
-        return next;
-      });
-    }
-  }
-
   const exportHref = `/api/stalker/products/export.xlsx?${buildStalkerProductParams(false).toString()}`;
 
   return (
@@ -1502,20 +1462,9 @@ function StalkerProductsExplorer({
                       <td>{item.runId}</td>
                       <td>{formatDate(item.last_seen_at)}</td>
                       <td>
-                        <div className="stalker-actions">
-                          <button
-                            onClick={() => reanalyzeStalkerItem(item)}
-                            disabled={item.run_item_id == null || reanalyzing[String(item.run_item_id)]}
-                          >
-                            {item.run_item_id != null && reanalyzing[String(item.run_item_id)] ? "Re-running..." : "Re-run analysis"}
-                          </button>
-                          <button
-                            onClick={() => discoverDistributors(item)}
-                            disabled={item.run_item_id == null || findingDistributors[String(item.run_item_id)]}
-                          >
-                            {item.run_item_id != null && findingDistributors[String(item.run_item_id)] ? "Finding..." : "Find distributors"}
-                          </button>
-                        </div>
+                        <button onClick={() => onOpenProduct(item.asin, item.run_item_id ?? null)}>
+                          View details
+                        </button>
                       </td>
                     </tr>
                   );
@@ -1541,30 +1490,79 @@ function StalkerProductsExplorer({
 
 function ProductDetails({
   asin,
+  runItemId,
   onBack,
 }: {
   asin: string;
+  runItemId?: number | null;
   onBack: () => void;
 }) {
   const [data, setData] = useState<ProductHistoryResponse | null>(null);
+  const [reanalyzing, setReanalyzing] = useState(false);
+  const [findingDistributors, setFindingDistributors] = useState(false);
+
+  const effectiveRunItemId = runItemId ?? data?.distributorResearch[0]?.run_item_id ?? null;
+
+  function load() {
+    fetch(`/api/products/${encodeURIComponent(asin)}`)
+      .then((r) => r.json())
+      .then((payload: ProductHistoryResponse) => setData(payload));
+  }
 
   useEffect(() => {
-    let cancelled = false;
-    fetch(`/api/products/${encodeURIComponent(asin)}`)
-      .then((response) => response.json())
-      .then((payload: ProductHistoryResponse) => {
-        if (!cancelled) setData(payload);
-      });
-    return () => {
-      cancelled = true;
-    };
+    load();
   }, [asin]);
 
+  async function reanalyze() {
+    if (effectiveRunItemId == null || reanalyzing) return;
+    setReanalyzing(true);
+    try {
+      const res = await fetch(`/api/stalker/products/${effectiveRunItemId}/reanalyze?provider=claude`, { method: "POST" });
+      if (!res.ok) {
+        const body = (await res.json().catch(() => null)) as { error?: string } | null;
+        window.alert(body?.error ?? "Failed to re-run analysis");
+        return;
+      }
+      load();
+    } finally {
+      setReanalyzing(false);
+    }
+  }
+
+  async function discoverDistributors() {
+    if (effectiveRunItemId == null || findingDistributors) return;
+    setFindingDistributors(true);
+    try {
+      const res = await fetch(`/api/stalker/products/${effectiveRunItemId}/distributors`, { method: "POST" });
+      if (!res.ok) {
+        const body = (await res.json().catch(() => null)) as { error?: string } | null;
+        window.alert(body?.error ?? "Failed to find distributors");
+      }
+    } catch {
+      // network error or timeout — job may have completed on the server anyway
+    } finally {
+      load();
+      setFindingDistributors(false);
+    }
+  }
+
   return (
     <div className="page">
       <button className="back" onClick={onBack}>Back</button>
       <div className="card">
-        <h2>{data?.product.name ?? asin}</h2>
+        <div className="section-header">
+          <h2>{data?.product.name ?? asin}</h2>
+          {effectiveRunItemId != null && (
+            <div className="button-row">
+              <button onClick={reanalyze} disabled={reanalyzing}>
+                {reanalyzing ? "Re-running..." : "Re-run analysis"}
+              </button>
+              <button onClick={discoverDistributors} disabled={findingDistributors}>
+                {findingDistributors ? "Finding distributors..." : "Find distributors"}
+              </button>
+            </div>
+          )}
+        </div>
         <div className="meta-grid" style={{ marginTop: 12 }}>
           <div className="meta"><strong>ASIN:</strong> <a href={`https://amazon.com/dp/${asin}`} target="_blank" rel="noreferrer">{asin}</a></div>
           <div className="meta"><strong>Brand:</strong> {data?.product.brand ?? "-"}</div>
@@ -1593,31 +1591,62 @@ function ProductDetails({
       </div>
       <div className="card">
         <h3>Distributor Research</h3>
-        <div className="table-wrap">
-          <table>
-            <thead><tr><th>Created</th><th>Provider</th><th>Model</th><th>Status</th><th>Distributors</th><th>Run Item</th></tr></thead>
-            <tbody>
-              {data?.distributorResearch.length ? data.distributorResearch.map((entry) => (
-                <tr key={entry.id}>
-                  <td>{formatDate(entry.created_at)}</td>
-                  <td>{entry.provider}</td>
-                  <td>{entry.model}</td>
-                  <td>{entry.status}</td>
-                  <td className="reason-col">
-                    {entry.distributors.length ? entry.distributors.map((distributor, idx) => (
-                      <div key={`${entry.id}-${idx}`} style={{ marginBottom: 8 }}>
-                        <div><strong>{distributor.name}</strong> ({formatNumber(distributor.confidence)}%)</div>
-                        <div><a href={distributor.website} target="_blank" rel="noreferrer">{distributor.website}</a></div>
-                        <div>{distributor.rationale || "-"}</div>
+        {data?.distributorResearch.length ? data.distributorResearch.map((entry) => (
+          <div key={entry.id} className="dist-research-entry">
+            <div className="dist-entry-meta">
+              <span>{formatDate(entry.created_at)}</span>
+              <span className={`badge ${entry.status === "ok" ? "badge-ok" : "badge-failed"}`}>{entry.status}</span>
+              {entry.run_item_id != null && <span className="dist-entry-run">Run item {entry.run_item_id}</span>}
+            </div>
+            {entry.distributors.length ? (
+              <div className="dist-candidates">
+                {entry.distributors.map((d, idx) => (
+                  <div key={`${entry.id}-${idx}`} className="dist-candidate-card">
+                    <div className="dist-candidate-header">
+                      <strong>{d.name}</strong>
+                      <span className="badge badge-empty">{formatNumber(d.confidence)}% confidence</span>
+                    </div>
+                    <div className="dist-field">
+                      <span className="dist-label">Website</span>
+                      <a href={d.website} target="_blank" rel="noreferrer">{d.website}</a>
+                    </div>
+                    {d.rationale && (
+                      <div className="dist-field">
+                        <span className="dist-label">Why a candidate</span>
+                        <span>{d.rationale}</span>
                       </div>
-                    )) : "-"}
-                  </td>
-                  <td>{entry.run_item_id ?? "-"}</td>
-                </tr>
-              )) : <tr><td colSpan={6}>No distributor research yet</td></tr>}
-            </tbody>
-          </table>
-        </div>
+                    )}
+                    {d.reputation && (
+                      <div className="dist-field">
+                        <span className="dist-label">Reputation</span>
+                        <span>{d.reputation}</span>
+                      </div>
+                    )}
+                    {d.contactInfo && (
+                      <div className="dist-field">
+                        <span className="dist-label">Point of contact</span>
+                        <span>{d.contactInfo}</span>
+                      </div>
+                    )}
+                    {d.outreachDraft && (
+                      <div className="dist-field dist-field-block">
+                        <div style={{ display: "flex", alignItems: "center", gap: 8 }}>
+                          <span className="dist-label">Outreach draft</span>
+                          <CopyButton text={d.outreachDraft} />
+                        </div>
+                        <pre className="dist-outreach">{d.outreachDraft}</pre>
+                      </div>
+                    )}
+                  </div>
+                ))}
+              </div>
+            ) : (
+              <p style={{ color: "#888", marginTop: 8 }}>No distributor candidates found in this research run.</p>
+            )}
+          </div>
+        )) : (
+          <p style={{ color: "#888", marginTop: 8 }}>No distributor research yet. Use "Find distributors" to start.</p>
+        )}
       </div>
       <div className="card">
         <h3>Observations</h3>
@@ -1648,7 +1677,7 @@ type AppRoute =
   | { kind: "dashboard" }
   | { kind: "run"; processType: ProcessType; runId: number }
   | { kind: "products"; verdict: VerdictFilter }
-  | { kind: "product"; asin: string }
+  | { kind: "product"; asin: string; runItemId?: number | null }
   | { kind: "stalker" }
   | { kind: "stalker-products" };
 
@@ -1717,6 +1746,11 @@ function App() {
     setRoute({ kind: "dashboard" });
   }
 
+  function openProduct(asin: string, runItemId: number | null) {
+    history.pushState({}, "", `/products/${asin}`);
+    setRoute({ kind: "product", asin, runItemId });
+  }
+
   if (route.kind === "run") {
     return <RunDetails processType={route.processType} runId={route.runId} onBack={backToDashboard} />;
   }
@@ -1726,7 +1760,7 @@ function App() {
   }
 
   if (route.kind === "product") {
-    return <ProductDetails asin={route.asin} onBack={backToDashboard} />;
+    return <ProductDetails asin={route.asin} runItemId={route.runItemId} onBack={backToDashboard} />;
   }
 
   if (route.kind === "stalker") {
@@ -1734,7 +1768,7 @@ function App() {
   }
 
   if (route.kind === "stalker-products") {
-    return <StalkerProductsExplorer onBack={backToDashboard} onOpenSellers={openStalker} />;
+    return <StalkerProductsExplorer onBack={backToDashboard} onOpenSellers={openStalker} onOpenProduct={openProduct} />;
   }
 
   return (
diff --git a/src/web/styles.css b/src/web/styles.css
index 38d36a5..4ab0d39 100644
--- a/src/web/styles.css
+++ b/src/web/styles.css
@@ -148,6 +148,87 @@ td {
   align-items: center;
 }
 
+.dist-research-entry {
+  padding: 16px 0;
+  border-top: 1px solid #eceef0;
+}
+
+.dist-research-entry:first-child {
+  border-top: none;
+  padding-top: 8px;
+}
+
+.dist-entry-meta {
+  display: flex;
+  align-items: center;
+  gap: 10px;
+  font-size: 13px;
+  color: #5f6b7a;
+  margin-bottom: 12px;
+}
+
+.dist-entry-run {
+  font-size: 12px;
+  color: #8a95a0;
+}
+
+.dist-candidates {
+  display: flex;
+  flex-direction: column;
+  gap: 12px;
+}
+
+.dist-candidate-card {
+  border: 1px solid #e7e8ea;
+  border-radius: 10px;
+  padding: 14px 16px;
+  display: flex;
+  flex-direction: column;
+  gap: 8px;
+}
+
+.dist-candidate-header {
+  display: flex;
+  align-items: center;
+  gap: 10px;
+  font-size: 15px;
+}
+
+.dist-field {
+  display: flex;
+  gap: 8px;
+  font-size: 13px;
+  line-height: 1.5;
+}
+
+.dist-field-block {
+  flex-direction: column;
+  gap: 4px;
+}
+
+.dist-label {
+  font-weight: 600;
+  color: #445060;
+  white-space: nowrap;
+  min-width: 120px;
+}
+
+.dist-field-block .dist-label {
+  min-width: unset;
+}
+
+.dist-outreach {
+  background: #f7f8fa;
+  border: 1px solid #e7e8ea;
+  border-radius: 8px;
+  padding: 12px 14px;
+  font-family: inherit;
+  font-size: 13px;
+  line-height: 1.6;
+  white-space: pre-wrap;
+  margin: 0;
+}
+
 th {
   background: #fafafb;
   font-weight: 600;